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CMS: Shaping Kerala’s Electrical Future with Three Decades of Expertise
In Kerala’s fast evolving infrastructure landscape, reliable and high-quality electrical products are crucial for powering homes, businesses, and large-scale projects. Central Marketing Syndicate (CMS) has been at the forefront of meeting this demand since 1990. Founded by PS Raman and AV Rajamani, CMS emerged to address a critical need in the market that provides top-notch electrical distribution solutions with a focus on reliability, timely delivery and exceptional service. CMS has played a vital role in ensuring that electrical systems, from residential wiring to complex industrial installations, are equipped with the best products available, helping to support Kerala’s development and growth.
The company offers a comprehensive range of electrical products designed to meet the varied needs of their customers. Their product portfolio includes under-ground power and control cables, HT and LT cables, aerial bunched cables, industrial flexible cables and FRLSH wires. They also provide essential accessories such as switches, switch gears and joint kits. This extensive range ensures that CMS can cater to diverse requirements, whether for residential projects, large-scale developments or specialised applications.
Strategic Presence and Core Values
Headquartered in Ernakulam, CMS has expanded its reach with branch offices in Trivandrum, Thrissur and Calicut, allowing them to serve customers across the state. CMS’s success is built upon several core values that define their approach including partnering with leading brands to guarantee high-quality products, ensuring on-time delivery through efficient logistics, providing robust after-sales service to support customers beyond the initial sale, prioritising customer retention by fostering long-term relationships and maintaining any-time stock availability to meet diverse needs promptly.
Their products are integral to a wide array of sectors, including residential projects, builders and developers, industries, institutions, shopping malls, hospitals, airports, amusement parks and mega infrastructure projects. By offering products across different price points and applications, CMS effectively addresses the needs of projects of varying sizes and complexities, reinforcing its role as a versatile and dependable supplier.
Mr. A.V. Rajamani
Mr. P.S. Raman
The ‘Cable People’ Reputation
Affectionately known as ‘The Cable People,’ CMS has earned this reputation through its specialised expertise and consistent service. The High Tension and Low Tension cables supplied by CMS are critical in powering many significant establishments.
Under the leadership of the second generation of entrepreneurs, Anand Rajamani and Dilip Raman, CMS is poised to continue its legacy of success. The new leadership is focused on upholding the founders’ legacy while driving innovation and growth. Their vision ensures that CMS will remain at the forefront of the electrical distribution industry, continuing to deliver exceptional products and service.
Mr. Anand V R
Mr. Dilip Raman
We are currently, distributors of the following major electrical brands in Kerala
Product | Brand |
L.T (1.1 KV Grade) /H.T (3.3 KV to 33 KV Grade) Power & Control Cables | GLOSTER |
L.T/H.T Aerial Bunched Cables | GLOSTER |
House Wires - FRLSH (90 Mtr/180 Mtr/ 270 Mtr Pack) | GLOSTER |
Single Core/Multi Core Industrial Flexible Cables/ SUBMERSIBLE CABLES | GLOSTER |
Fire Alarm/ Fire Survival Cables | GLOSTER |
Instrumentation Cables/ Airport Lighting Cables | GLOSTER |
Single Core/Multi Core Industrial Flexible Cables/SUBMERSIBLE CABLES | CAPITAL ISI |
Switch Gears [ ACB/MCCB/POWER CONTACTORS/SFU/ISOLATOR ] etc | SCHNEIDER ELECTRIC |
DB/MCB/ELCB/RCBO | SCHNEIDER ELECTRIC |
Modular Switches | SCHNEIDER ELECTRIC |
Home Automation Switches | SCHNEIDER ELECTRIC |
TERMINATION & JOINT KITS | RAYCHEM RPG |
L.T/H.T Aerial Bunched Cables ACCESSORIES | RAYCHEM RPG |
L.T/H.T ELECTRIC RUBBER MATS | RAYCHEM RPG |
ATyS, CHANGEOVERS, DiRIS METRES | SOCOMEC |
CHANGEOVERS, SIDE HANDLE LK SWITCHES | HPL |
PVC CONDUITS & ACCESSORIES | PRECISION ISI |
The journey of CMS from its inception to becoming an industry leader speaks about their commitment to quality and customer satisfaction. As CMS moves forward, it remains dedicated to building on its strong foundation, ensuring that it remains a prominent and respected name in the electrical distribution sector for years to come.
“If you want real marketing that works and effective implementation – CMS’s got you covered. They are best in the market.”
Jami K
Banker
“Your company is truly upstanding and is behind its product 100%”
George C
Banker
George C
Jami K
“If you want real marketing that works and effective implementation – CMS’s got you covered. They are best in the market.”
Jami K
Banker
“Your company is truly upstanding and is behind its product 100%”
George C
Banker
News Room
About Us
CMS, a Company that takes pride in being associated only with the leading manufacturers in their respective fields, committed to excellence and in delivering the highest standards, whether it be for the producer quality or the customer services.
We, headquartered in Ernakulam, have a vibrant sales network in Ernakulam, Trivandrum, Calicut & Palakkad to take care of the entire state of Kerala and our office cum yard in Coimbatore to take care of the Tamil Nadu region. Backed by a highly professional marketing and technical team, CMS is the company on the move and ready to take on fresh challenges and become the undisputed leader
In the year 1990, two stalwarts in electrical products distribution sector of Kerala Mr. P.S. Raman and Mr. A.V. Rajamani joined hands to form Central Marketing Syndicate, popularly known as CMS, we are into distribution of underground Power / Control Cables, Flexible Cables, House Wires, Telephone Cables, Communication / Data Cables and other electrical products like, Switch Gears, Cable Joint Kits, Fuses, etc. As a major stockist of various types of cables, our customer refer us as “The cable People“. With registered office in Ernakulam (Kochi) and branch offices in Trivandrum and Calicut, our supplies reach entire Kerala.
We are currently, distributors of the following major electrical brands in Kerala
Product | Brand |
L.T (1.1 KV Grade) /H.T (3.3 KV to 33 KV Grade) Power & Control Cables | GLOSTER |
L.T/H.T Aerial Bunched Cables | GLOSTER |
House Wires - FRLSH (90 Mtr/180 Mtr/ 270 Mtr Pack) | GLOSTER |
Single Core/Multi Core Industrial Flexible Cables/ SUBMERSIBLE CABLES | GLOSTER |
Fire Alarm/ Fire Survival Cables | GLOSTER |
Instrumentation Cables/ Airport Lighting Cables | GLOSTER |
Single Core/Multi Core Industrial Flexible Cables/SUBMERSIBLE CABLES | CAPITAL ISI |
Switch Gears [ ACB/MCCB/POWER CONTACTORS/SFU/ISOLATOR ] etc | SCHNEIDER ELECTRIC |
DB/MCB/ELCB/RCBO | SCHNEIDER ELECTRIC |
Modular Switches | SCHNEIDER ELECTRIC |
Home Automation Switches | SCHNEIDER ELECTRIC |
TERMINATION & JOINT KITS | RAYCHEM RPG |
L.T/H.T Aerial Bunched Cables ACCESSORIES | RAYCHEM RPG |
L.T/H.T ELECTRIC RUBBER MATS | RAYCHEM RPG |
ATyS, CHANGEOVERS, DiRIS METRES | SOCOMEC |
CHANGEOVERS, SIDE HANDLE LK SWITCHES | HPL |
PVC CONDUITS & ACCESSORIES | PRECISION ISI |
With a disciplined approach, we could earn the trust of our valuable customers who are from various segments like, consulting engineers, contractors, builders, industries, institutions, etc. In the year 2010 came another development in CMS by opening of office in Coimbatore. Our usp is ON TIME DELIVERY of materials against orders. Our endeavour is to provide our customers best quality products at a reasonable price within the shortest delivery period.
Brands
Testimonials
"If you want real marketing that works and effective implementation - CMS's got you covered. They are best in the market."
Banker
"Your company is truly upstanding and is behind its product 100%"
Banker
News Room
